Sample Table of Contents

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Your copy of The Winery Web Site Report is custom-printed just for you and is based on the evaluation of your Web site. This sample report is for the hypothetical winery Acme Vineyards located in California.

        THE WINERY WEB SITE REPORT: Acme Vineyards 
                    TABLE OF CONTENTS

Publisher's Letter ....................................  1

Your Private Database Access Information ..............  2

Do People Really Buy Wine Online? .....................  3

The Perfect Winery Web Site ...........................  4

Why Your Web Site Is More Important Than Ever .........  5

How to Use Your Report ................................  6

Shipping in Your State: California ....................  7

Evaluation Report:  Acme Vineyards ....................  9

The Four Types of Site Visitor ........................ 10

	Buyers ........................................ 11

	Browsers ...................................... 12

	The Trade ..................................... 13

	The Media ..................................... 14

25 Element "Visitor Effectiveness" Comparison ......... 15

 1: Search Rank ....................................... 17

 2: Choice of Domain Name ............................. 19

 3: Responsiveness & Availability ..................... 21

	Chart: Site Sampling Results .................. 23

 4: Obstructions ...................................... 25

 5: Branding / Identification ......................... 27

 6: Contact Information ............................... 29

 7: Navigation - Buyers ............................... 31

 8: Navigation - Browsers ............................. 33

 9: Navigation - Trade ................................ 35

10: Navigation - Media ................................ 37

11: Navigation - Consistency .......................... 39

12: Navigation - Link to Home Page .................... 41

13: Navigation - Site Map ............................. 43

14: Freshness ......................................... 45

15: Visual Appeal ..................................... 47

16: Information on Current Releases ................... 49

17: Information on Past Releases ...................... 51

18: Site Search ....................................... 53

19: Media - Media Kit.................................. 55

20: Trade - Marketing Materials ....................... 57

21: Newsletter ........................................ 59

22: RSS Feed and/or Web log (blog) .................... 61

23: Shipping Information .............................. 63

24: Compatibility ..................................... 65

25: Personalization  .................................. 67

A Basic Site Design ................................... 69

Next Steps:  Fixing Problems .......................... 72

Next Steps:  Driving Traffic .......................... 74

Next Steps:  Measuring Results ........................ 76

Your Free Site Re-Evaluation .......................... 78

About Michael E. Duffy & Associates ................... 80