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Rating Elements

Here are the 25 separate rating elements used to determine the visitor effectiveness of a winery Web site:

  1. Branding / Identification
  2. Compatibility
  3. Contact Information
  4. Domain Name
  5. Freshness
  6. Information: Current Releases
  7. Information: Past Releases
  8. Media: Media Kit
  9. Navigation: Buyers
  10. Navigation: Browsers
  11. Navigation: Trade
  12. Navigation: Media
  13. Navigation: Consistency
  14. Navigation: Site Map
  15. Navigation: Link to Home Page
  16. Newsletter
  17. Obstacle-Free
  18. Personalization
  19. RSS
  20. Responsiveness & Availability
  21. Search Rank
  22. Shipping Information
  23. Site Search
  24. Trade: Marketing Materials
  25. Visual Appeal
You can see how they appear in a sample Evaluation Summary, including how each element contributes to a winery's overall 100-point score (relative weighting).
 

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